Hanover, Germany (September 20, 2006) - Cummins is taking advantage of the IAA Hanover exhibition to demonstrate for the first time its newly integrated strategy for truck and bus markets – a strategy which its Chairman and Chief Executive Officer Tim Solso has described as creating 'The New Cummins'.
"By creating clarity and consistency with the Cummins brand worldwide, our external audiences can better recognise who we are and what sets Cummins - and our customer experience - apart from every other brand," said Mr Solso.
"The timing is right for this branding initiative. Over the last five years, the company has been reshaped into a company that is less cyclical, more diversified, more results-oriented and continuously committed to turning a greater share of its sales into profits. To ensure that The New Cummins achieves top-of-mind awareness among all potential customers, partners and stakeholders," said Mr Solso, "Cummins is launching a stronger, more unified branding strategy that reflects a stronger, more diversified Cummins."
The New Cummins branding strategy unites all businesses and products under the Cummins brand name and leverages the power of the colours of red and black to give the traditional Cummins logo a bolder look and feel. This provides a stronger, more recognisable Cummins brand identity that will be applied globally and across all business units. This is what we will be on display at Cummins stand in Hanover (No H11 E19), with the theme of 'The Right Technology Matters' - providing a range of relevant engine technologies to the automotive industry.
Cummins business units now have the following descriptors:
- Cummins Turbo Technologies (formerly Holset)
- Cummins Emission Solutions (formerly Fleetguard Emissions Solutions)
- Cummins Filtration (formerly Fleetguard)
- Cummins Fuel Systems
- Cummins Generator Technologies (formerly Newage)
- Cummins Power Generation
For the first time at Hanover, Cummins Engines, Turbo Technologies, Filtration and Emissions Solutions products will be displayed together.
"The Cummins portfolio of products puts us in a unique position in the industry. It includes all of the key engine technologies from air handling to fuel system and filtration to exhaust systems. This allows us to provide the best engine product for each market we operate in, using the appropriate technology for optimum performance with the lowest operating costs. As an example, for Euro 4 Cummins has a solution which gives significant benefits to operators in reducing fuel consumption by up to 7% and extending service intervals by up to 100%." says Simon Guest, Cummins Automotive Product Planning Leader. "Additionally, we can also offer these component technologies to other engine and vehicle manufacturers, all backed with the expertise and support expected from Cummins."
Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana (USA), Cummins serves customers in more than 160 countries through its network of 550 company-owned and independent distributor facilities and more than 5,000 dealer locations. Cummins reported net income of $550 million on sales of $9.9 billion in 2005.