COLUMBUS, Ind. (May 9, 2006) - Cummins Inc. (NYSE:CMI) announced today at its Annual Meeting a global branding strategy designed to make it easier for customers to do business with Cummins worldwide while providing international growth and enduring value for Cummins stakeholders.
"By creating clarity and consistency with the Cummins brand worldwide, our external audiences will better recognize who we are and what sets Cummins - and our customer experience - apart from every other brand," said Tim Solso, Cummins Chairman and Chief Executive Officer.
"The timing is right for this branding initiative," Solso continued. "Over the last five years, the company has been reshaped into a company we are calling ‘The New Cummins' - a company that is less cyclical, more diversified, more results-oriented and continuously committed to turning a greater share of its sales into profits.
"To ensure that The New Cummins achieves top-of-mind awareness among all potential customers, partners and stakeholders," he added, "Cummins is launching a stronger, more unified branding strategy that reflects a stronger, more diversified Cummins."
The New Cummins branding strategy unites all businesses and products under the Cummins brand name and leverages the power of the colors of red and black to give the traditional Cummins logo a bolder look and feel. This provides a stronger, more recognizable Cummins brand identity that will be applied globally and across all business units.
Effective immediately, new Cummins business descriptors will be standardized under the new branding strategy, as follows:
Cummins Emission Solutions
Cummins Filtration (formerly Fleetguard)
Cummins Fuel Systems
Cummins Generator Technologies (formerly Newage)
Cummins Power Generation
Cummins Turbo Technologies (formerly Holset)
"For the first time, the depth and diversity of The New Cummins will be communicated with one brand voice worldwide," Solso added. "And more importantly, it will be instantly recognized and understood by our customers no matter how far business may take them - and Cummins - in the global marketplace."
Joe Loughrey, Cummins President and Chief Operating Officer, added: "By achieving one brand focus worldwide, we will be better able to deliver the key Cummins brand attribute to every Cummins customer worldwide. In a rapidly developing global marketplace, it is essential that every Cummins customer comes to experience Cummins dependability. We want our customers to know they can count on Cummins to do what we say we will do. Then the Cummins brand will truly stand for something that is so universal - and so compelling - it will cross any language barrier, continent or culture."
Cummins Inc., a global power leader, is a corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana, (USA) Cummins serves customers in more than 160 countries through its network of 550 Company-owned and independent distributor facilities and more than 5,000 dealer locations. Cummins reported net income of $550 million on sales of $9.9 billion in 2005.
Information provided and statements on the webcast and in this release that are not purely historical are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, beliefs and intentions on strategies regarding the future. It is important to note that the company's actual future results could differ materially from those projected in such forward-looking statements because of a number of factors, including, but not limited to, general economic, business and financing conditions, labor relations, governmental action, competitor pricing activity, expense volatility and other risks detailed from time to time in Cummins Securities and Exchange Commission filings.